About The Furman Group

Greenville, South Carolina

Representing the Upstate and surrounding luxury markets with a boutique, client-first approach defined by Honor, Advocacy, and Expertise.

The Furman Group at Herlong Sotheby’s International Realty is a boutique team of three full-service brokers whose collective experience, market knowledge, and client advocacy have earned them a reputation for precision, professionalism, and results. Guided by the principles of Honor, Advocacy, and Expertise, the team brings the distinguished Sotheby’s brand to life across the Upstate and surrounding luxury markets. Each client relationship is handled directly by a broker, never delegated to assistants or junior agents, ensuring a deeply personal and high-touch experience from the first conversation through closing.

Patrick Furman, Managing Broker of HSIR’s McDaniel Greene Office, brings nearly two decades of title industry experience, providing the diligence, composure, and strategic insight that shape The Furman Group’s process. Patrick is a founding member of HSIR’s Agent Advisory Council and served multiple terms before vacating his seat in 2025 to accept the Managing Broker position. A multi-year President’s Circle and Chairman’s Award recipient, Patrick has been recognized by RealTrends Verified among the Top 1.5% of agents statewide in 2023 and 2024. A graduate of Sotheby’s Ninja Selling program, he believes that education, precision, and calm professionalism form the foundation for an exceptional client experience. His background in due diligence, contract accuracy, and market analytics continues to shape the group’s informed and proactive approach. In 2025, Patrick’s average sales price exceeded $1,000,000, reflecting his focus on luxury and upper-tier properties throughout the Upstate.

Samantha Snyder, Broker Associate, complements the team with an analytical and relationship-centered perspective. A graduate of Le Moyne University with a degree in Biology, she brings a data-driven mindset to pricing and strategy while maintaining a deep focus on client connection. Her earlier experience in luxury automotive sales with Mercedes-Benz refined her ability to deliver a seamless client experience at the highest level. As a two-time Sotheby’s Ninja Selling graduate, she applies a methodology grounded in listening, trust, and long-term success. Samantha also accepted a nomination to join the HSIR Agent Advisory Council for the 2025 through 2026 term, and earning President’s Circle honors in HSIR. Beyond real estate, she is an active runner, a community advocate, and a supporter of local businesses and animal-welfare causes.

Matt Nocks, also a Broker Associate, brings Greenville roots and a competitive spirit shaped by years as both a collegiate soccer player and coach. Matt is a founding member of HSIR’s Agent Advisory Council and served from 2023 through 2025, contributing to the council's leadership structure and collaborative culture. A graduate of Mars Hill University and Furman University, he combines his business education with disciplined communication and organization skills developed through coaching NCAA Division I soccer. His extensive background in residential sales, development and new-construction projects, has made him a trusted advisor for builders and investors. A multi-year President’s Circle and Chairman’s Award recipient, in 2024, Matt was recognized by RealTrends Verified among the Top 1.5% of agents statewide,reinforcing his track record for client success and consistent performance. His approach reflects his coaching philosophy, which emphasizes collaboration, clarity, and helping clients make confident, informed decisions.

Together, Patrick, Samantha, and Matt form a team whose complementary strengths create a rare balance of strategic insight, local expertise, and client-first service. Their combined experience spans resale homes, development and new-construction projects, and investor portfolio work across the Upstate and surrounding luxury markets. The Furman Group’s success is built on collaboration rather than hierarchy, with each broker contributing unique strengths while maintaining a unified commitment to clear communication, proactive guidance, and client advocacy.

Their reach extends beyond the local market through Our Trusted Network, Sotheby’s International Realty’s invitation-only collective of top producers in key markets worldwide. As the exclusive Upstate representative, The Furman Group connects clients and listings to an international network of peers, providing unmatched exposure and a seamless referral experience across borders. This global perspective, combined with deep Upstate experience, allows the team to offer a level of service that is both worldly and warmly personal.

Each member of The Furman Group has also served in leadership roles on various HOA boards and nonprofit organizations, including terms as board president. This shared commitment to community stewardship reflects their belief that real estate is not only about homes but also about strengthening the neighborhoods and relationships that define the Upstate.

For The Furman Group, real estate is about more than transactions. It is about relationships, reputation, and responsibility. Their collaborative approach, professional integrity, and unwavering client commitment reflect the Sotheby’s standard of excellence and the Herlong Sotheby’s International Realty mission of Honor, Advocacy, and Expertise, principles that continue to guide every relationship they build and every property they represent.

The Furman Group's Greenville

Greenville, South Carolina, is a bustling city nestled in the foothills of the Blue Ridge Mountains, renowned for its thriving economy, cultural vibrancy, and outdoor beauty. The city's diverse economy is anchored by sectors like advanced manufacturing, automotive, healthcare, and technology, with major corporations like BMW and Michelin calling it home. Its supportive environment for entrepreneurship has fostered a burgeoning startup scene and small business growth.

The real estate market in Greenville is dynamic, with steady demand and increasing property values. From historic homes in tree-lined neighborhoods to modern downtown condos, Greenville offers a range of housing options to its growing population. Downtown Greenville serves as a cultural hub, featuring the Peace Center for the Performing Arts, the Greenville County Museum of Art, and an array of dining and entertainment venues.

Outdoor enthusiasts are drawn to Greenville for its proximity to nature, with access to hiking trails, waterfalls, and the scenic Swamp Rabbit Trail for biking and walking. Lakes Hartwell and Jocassee are popular destinations for water sports and recreation. The city also boasts top-tier educational institutions like Furman University and Clemson University's MBA program, as well as renowned healthcare facilities such as Prisma Health Greenville Memorial Hospital.

Overall, Greenville offers a compelling mix of economic opportunity, cultural amenities, and natural beauty, making it an attractive destination for residents, businesses, and visitors alike.